Part 1 - Online Presence
For this part, I need to create a visual brand through my online presence. This includes my Instagram and LinkedIn, as well as a website.
Online Portfolio:
- Website
I used Wix to put together my website, as I'm not a graphic designer so I struggle with layout and composition. I decided to use the colour scheme from my current icon and business cards, as this icon is already present on my Instagram, LinkedIn and Etsy account, so I wanted to make sure my online presence was consistent.
The lecturers have encouraged us time and again to purchase an upgraded plan, if making a website through Wix, as they believe the banner looks unprofessional. Making a website is a requirement for this module, however, I have never felt the need to put one together. I use Instagram daily, and make an effort to post weekly. As I'm able to post unfinished pieces (as WIPs often keep my audience engaged) I've always felt more comfortable using this site.
With the website I feel this added weight and pressure to create a professional and polished space, that it took me weeks to eventually add my work, as I didn't feel any of it was good enough. While I'm happy to make one for the sake of the module, I can't imagine relying on this in the future and as a result, I'm not going to pay for something I won't use.
I have several tabs on my website including a bio, a page dedicated to my finished animations, my Instagram account (for more of my work behind the scenes), a page for my illustrations, and a queries tab - for people to get in touch.
- LinkedIn
I made a LinkedIn last year however, I'm not a fan of the interface, so I'm struggling to use it as often as I do Instagram. However, I have made an effort to post some WIPs from University, and my icon is the same across all my accounts for consistency.
- Instagram
I use Instagram daily, and try to post every four days, as I've been told this gets the best reach. It's important to have a structure with Instagram, to avoid getting shadowbanned, as admittedly this app isn't the most friendly to artists.
- Etsy
I've neglected my Etsy page this academic year as 603 just about took me out and I had no spare time to relax, let alone work on more sticker designs. Last Summer however, I put loads of my attention into it and was regularly selling my prints. Hopefully this Summer I can pick it back up again.
The deliverable for this task requires I convert this into a PDF file with active hyperlinks so, below is that document.
Part 2 - Printed Materials
Then I needed to focus on the physical aspects of my brand, such as my CV and business cards.
- Business Card
Last year we were advised to make business cards for a study task - so I did. This year, we have been asked to do the same. Considering I've already paid out and got these designs printed, I'm not looking to change them, especially considering Covid has ruined my opportunities to network this last year. Still, I've utilised these by adding them to my Etsy orders.
I asked a lecturer whether I could use the cards I made from last year and I was told that was allowed.
- CV
I kept my CV professional. The design elements are very simple as I want the focus to be on my written work. I prefer this formal approach.
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