Sunday, 2 December 2018

Study Task 2 - Visual Analysis


The composition in this poster and use of electric tones such as blue and purple may be a reference to Tron as both films are about the protagonist being completely immersed into a video game. This layout and style could also be a reference to the artist Drew Struzan; known for his iconic eighties posters. The airbrushed look and placement of characters is seen a lot in Struzan's pieces which may allow the audience to feel nostalgic when they seen this poster and therefore, more inclined to see the film. The bright, exposed areas of light add to the poster's time-worn look, as this weathered effect makes it look as though the poster was printed back in the eighties, and has been hanging around in someone's garage since.
The poster also explores beloved eighties traits, such as the hooded, mysterious figure in the background looming over the main characters which is seen often in Star Wars posters. Similarly to the book, the poster also illustrates many references to various films from previous generations such as Back to the Future, Iron Giant and Cowboy Bebop, to name a few.
Even the font evokes a sense of nostalgia as the capital lettering and retro feel could remind the viewer of old computer fonts, like the typefaces from the computers in War Games or Weird Science.

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