Study Task 7 - Stop, Look and Listen

I think using humour whilst discussing certain information makes the audience more eager to watch as it keeps them entertained as well as informed. The nostalgic art style and soundtrack also help to engage the audience. (Finland 2015)



The characters' appeal in this animation works well in attracting the right audience, as the wholesome and cute style, and bright colours, will more likely attract a younger audience. The narrator is also an important factor in creating PSAs for children. (United Kingdom 2015)



This advert works well as it takes a familiar story most people would have been brought up on and turns it into something much harsher, from a childhood fantasy into a darker, realistic example of what it must feel like for little girls who are asked the same questions. (Canada 2002)



I thought this was a really clever animation and once more, the use of comedy is what differentiates this PSA to a strictly factual one as this is more likely to remain in my head. (France 2016)



I have a short attention span so admittedly, when I have travelled before on an airplane, the safety videos usually go over my head. If Taika Waititi cosplaying Gandalf turned up on a flying eagle however, I definitely would have paid attention! (New Zealand 2014)



I also included a more serious PSA to show how for more critical and weighty subjects, comedy isn't always going to work and by looking at it more realistically, this has a better impact on the audience. (China 2015)



This PSA is one I had already seen due to my little brother owning the app on his phone which was produced after this was so successful. This video became viral and because of this, was able to reach millions of people around the world. (Australia 2012)



To promote Sausage Party, this parody was created. While this isn't to be taken seriously, the traits often found in PSAs are all here which means this was successful to be recognised as such. (USA 2016)



This example is very poignant and moving, as although I can't understand the language, the message can still be understood despite this because what the video represents is a universal struggle and something we can all understand. (Bangladesh 2013)



I like the characters' appeal in this animation and how the message isn't forced or explicit but more subtle and realistic as whilst the character's designs may be more imaginative, we can still relate to what is happening as we have most likely been in similar situations. (Nova Scotia 2016)